Fidoodle was a passion project for artist and illustrator, Jen Bulthuis from 2007 to 2018. All the toys in Fidoodle's line were illustrated and designed and produced by Jen using sustainable materials like wood, cardboard, felt, and organic cotton. These are toys that can pass from one generation to the next and the stories that surround them will keep growing. You can still see the toys here
Play is a way for kids (and grown ups) to explore and be curious about each other, the world, and ourselves. It's a form of making, imagining and telling great stories. These activities can bring change and understanding.